Evolution of a dynamic brand
|In 1881 Carl Schenck opened an iron foundry and scales factory in Darmstadt, Germany.||1881|
|1900 – a new factory||1900|
|In 1928 a new turning shop was added to the Darmstadt factory and it became the first building to bear the new company logo. The logo was chosen from among several designs by local graphic designer Hartmuth Pfeil: CSD – Carl Schenck Darmstadt.||1928|
|From the 1960s, the logo was enclosed by a circle and then a square. The word "Schenck" was added in 1983.||1960|
|The circle around the logo was removed in 1997 but the "box" retained.||1997|
|2006 – Schenck Process celebrates its 125th anniversary. To demonstrate the company’s ongoing development, the rigid, fixed frame was removed from the logo. An expression of increased flexibility and dynamism – self-assured and as a strong brand.||2006|
Rooted in the company name "Carl Schenck AG", in 2006 the logotype was further developed in line with the company's positioning. The Schenck name, which stands for quality, was combined with the word "Process". This represents not only the independence achieved in the meantime, but also the company's overall philosophy: it's not only the individual that counts, but the larger whole. Schenck Process designs processes and thereby opens up new horizons.
In 1881, Carl Schenck founded his company that developed, patented and marketed legal-for-trade weighing equipment. The picture element of the logo has its origins in the initials CSD, which stand for Carl Schenck Darmstadt.
In 2006, to demonstrate the company’s ongoing development and openness to new ideas, the rigid, fixed frame was removed from the logo – an expression of increased flexibility and dynamism. The new-look logo is self-assured and represents a strong brand.